There’s something special in the look of the Lego container that brings you right back on your childhood. For lots of, the small hinders were an essential part of all their early years and helped shape their visuallization and creativeness. Now, Lego’s production processes are incredibly advanced plus the company is working hard to remain ahead of the curve on durability.

When Ole Kirk Christiansen started his first manufacturing plant in Billund, Denmark, in 1932 he was determined to help make the best construction toys that can be purchased. He started by using cellulose acetate to develop the small bricks, but soon after switched to acrylonitrile butadiene styrene (ABS plastic), which is still used today.

An important ingredient to the success of the Lego system was the fact that each piece fit with all the other folks – the bricks could be combined in 915, 103, 765 various ways, according into a 1992 Profano catalogue. The business also developed new development process and started applying injection rounds, which allowed it to make thousands of new products each year.

By the nineties, however , the company was taking a loss, partly for its shift apart coming from traditional plaything design and into creating licensed intellectual asset. It started producing sets based on well-known movies and video games, including Star Wars and Winnie the Pooh. But a lot of these sets were expensive and turned off enthusiasts.

In recent years, the company has got jettisoned noncore businesses and increased investment in its core brick toy business. It has also made a push in to in-house brands like Ninjago and Union Knights as well as partnered with big press companies to generate movies and TV shows depending on these themes.